英语中有一句习语：“太阳底下无新事”(There is nothing new under the sun)。但是，我们今天却见证了太阳底下的一件新鲜事：世界旅游联盟脱颖而出!
Embracing the Spring of World Tourism Development
——Speech of Li Jinzao, Founder of World Tourism Alliance， at the Inauguration Ceremony of World Tourism Alliance
On behalf of China National Tourism Administration, I would like to extend warm welcome to all of you for your presence here in China. Today will surely be a historical landmark of world tourism development, as representatives from 137 countries met in Chengdu, Sichuan to witness the birth of a significant international tourism organization. I hereby declare: World Tourism Alliance (WTA), a comprehensive, non-governmental and non-profitable international tourism organization, is formally established! Chinese Premier Li Keqiang sent a congratulatory message to this ceremony.
Ladies and Gentlemen,
The message from Premier Li fully shows the sincere expectation from the Chinese government for tourism cooperation on the international stage. The creation of the WTA shall be attributed to the international tourism community which have made concerted endeavor, to the UNWTO and its Secretary-General Mr. Rifai who have devoted special attention, to the ministers, leaders from transnational tourism corporations and industry elites who have provided full support and to the Chinese government and its leadership which have delivered strong commitment.
Now let’s give warm congratulations to Mr. Duanqiang on his election as the Chairman of WTA for the first term, and also congratulate the Vice Chairmen and 89 founding members.
Tourism is a sun-rise industry of happiness and peace, green in nature and important to drive global economy, employment and poverty reduction and elimination. Yet on the other side, unbalanced development in world tourism is intensified, trade protectionism on the rise, tourism security under increasing threats from geographical conflicts and terrorism. All these have posed heavier pressure on sustainable tourism growth. To promote cooperation between governments on tourism affairs, the UNWTO has made undoubtedly big contribution and scored remarkable achievements, while it is still hard, as already proved, to merely rely on inter-governmental coordination for orderly and robust resolution to all the rising challenges. Hence the world is eagerly looking for a comprehensive, non-governmental and non-profitable international tourism organization, which will better the global tourism cooperation mechanism and governance system for the promotion of tourism sustainable development around the world.
Facing the complexity of international politics and economy, riding the magnificent tide of global tourism development, WTA broke through all the barriers and came into being to meet the high expectations from countries and tourism communities in the world. Its emergence follows the trend and echos the call of the times. Upholding “Better Tourism, Better World”, it is committed to promoting tourism for peace, development and poverty alleviation based on mutual trust, mutual respect, mutual support and win-win outcomes. It will go hand in hand with the UNWTO and stand complementary to each other, serving as double engines to drive tourism exchanges and cooperation at the non-governmental and inter-governmental levels. This is just like the song sung by these lovely children: The same feeling concludes to our same yearning; and the same glee gives us the same song.
As an English idiom goes: There is nothing new under the sun. But today something new is unveiled under the sun right before us. It is the World Tourism Alliance!
Ladies and Gentlemen,
The 22nd session of UNWTO General Assembly is about to come, which will have far-reaching significance. On behalf of CNTA, I wish to again express sincere greetings to all the delegates. We will learn from you and make joint efforts together on the way ahead, deepening our exchange and cooperation under the Belt and Road Initiative and embracing the spring of world tourism.
Ladies and Gentlemen,
Sichuan got its name due to its marvelous mountains and rivers. It features picturesque landscape, time-honored history, distinctive culture and lovely people. It is the hometown of pandas. It is a popular destination of tourism. It is the origin of the ancient culture of the Shu Kingdom. And now it is the birthplace of WTA. Welcome to Chengdu. Your experience in Sichuan will bring you one step closer to the essence of China.